Ready for Retail: Rising to the Challenge of Retail Success

As the retail industry continues to evolve, it becomes increasingly challenging for emerging brands to carve their space and thrive. Join Leon Nicholas, a leading expert in retail strategy and innovation from WestRock, for an insightful exploration into the critical success criteria necessary for emerging brands to scale in the retail landscape.

In this session, we will delve into three core vectors of retail alignment, as well as review case studies of success at scale. Attendees will gain a comprehensive understanding of the retail landscape and the critical elements required to elevate your brand to new heights of success.

Key takeaways:

• An understanding of the drivers of emerging brands’ success in the US over the past five years
• Three criteria that will determine success in mass market retail—why innovation is not enough
• Learnings from other emerging brands that have thrived at retail and how they applied the success criteria to drive their growth